Fresh Prints of West Philly
Pet Sitting Company
Fresh Prints is a Philadelphia-based pet sitting company. Their old logo was sort of thrown together and they wanted an updated logo and coordinating website. It was so fun to work with their 90’s theme (their name is playing off the old sitcom the Fresh Prince of Bel Air, which is the only reason a lot of people have heard of West Philadelphia…) and to make some pet illustrations as part of it!
This was a very special project for me, since the owner of Fresh Prints, Jessica, used to work for me, when I owned a pet sitting company in West Philly! They even still have some of the same clients. It was great to reconnect with her and think about the first “best job I ever had.” (I only wish I could time-travel to 2004 and make my old company a great logo and website!)
Click to scroll through.
The old logo, not by me
I included many alternate versions of the logo in the Fresh Prints package. It’s important to have different versions for different uses.
A simplified version of the new logo.